IDEATION
| Breaking out of old patterns, old assumptions and old ways of thinking to unlock new ideas for our clients |
IDENTIFICATION
| Zeroing in on big and small need-gaps in the market resulting in opportunities for our clients |
IMMERSION
| Soaking into the consumer’s way of life and culture that leads to unique and sustainable insight |
VALIDATION
| Putting some heft behind gut instinct, from intuiting to truly knowing |
EVALUATION
| Paying attention to consumers as they assess our clients’ products, services, communication and new ideas |
ANALYSIS AND INTERPRETATION
| Lending meaning to existing and acquired client data through interpretative techniques |
IDEATION
| Breaking out of old patterns, old assumptions and old ways of thinking to unlock new ideas for our clients |
IDENTIFICATION
| Zeroing in on big and small need-gaps in the markets resulting in opportunities for our clients |
IMMERSION
| Soaking into our consumer’s way of living and cultures that lead to unique and sustainable insights |
VALIDATION
| Putting some heft behind gut instinct, from intuiting to truly knowing |
EVALUATION
| Paying attention to consumers as they assess our clients’ products, services, communication and new ideas |
ANALYSIS AND INTERPRETATION
| Lending meaning to existing and acquired client data by interpretative procedures |