What We Deliver
At Vector Insights, our team of expert field research professionals with pan India presence provides LC1 market research solutions for unique business challenges of broadcasters, content publishers & advertising brands.
We provide key insights about viewing habits of Indians in LC1 towns that enable broadcasters to re-look their content, promotions and marketing strategy. Based on our insights, advertisers can take better decisions on selection of channels.
- Conducting in-depth study of each LC1 town for popularity trends of TV shows vis-a-vis viewer demographics
- Consulting broadcasters on distribution strategy about how to reach these far-flung towns which may not necessarily be served by the bigger MSOs or even LCOs
- Measuring impact of specific infrastructure challenges like frequent power cuts on TAM Rating, Reach, as well as time spent per viewer (TSV) across genres of TV shows in LC1 towns.