about-us

Describing the team in 140 characters, busting the myth that qualitative researchers can’t do short.

PARUL-Sharma

Parul Sharma
Partner

Eco (H) DU. MICA 2001. Dyed in the wool researcher. Endlessly curious about consumers. Novelist. Traveler. Reader. Writer.
Aneela-Zeb-Babar

Aneela Zeb Babar
Senior Consultant

Phd (Cultural Studies). Was Endeavour Research Fellow & Coordinator Asian Studies at Monash University, Australia. Works on gender, religion, popular culture.
Kiran-Manral

Kiran Manral
Senior Consultant

English Literature Hons. Dabbled in journalism, advertising, online content, blogging, trend spotting and being needlessly opinionated on Twitter. Now author, mentor and permanent dieter.
Amritha-Sridharan

Amritha Sridharan
Consultant

Electronics engineer turned market researcher. Projects across Biometrics, Software, Chemicals, Hospitality, Mobility Solutions, Real Estate, Retail, FMCG, Automotive, Healthcare and nowhere near done.