Decoding the Red Chief campaign: Can the subaltern speak?
In 1988, Spivak had asked of us – ‘Can the subaltern speak?’ By 2019, one can confidently answer that the intersection of Indian market economics and popular culture has made it possible for the subaltern to exhibit swag, smirk and speak for brand marketing too.
Case in point the footwear brand Red Chief campaign with Vicky […]