At Vector Insights, in addition to using standard market research tools and techniques, we develop new techniques and frameworks for gathering and analyzing data and arriving at meaningful and actionable insights customized basis unique client needs
Ideation Workshops
| White Board Caucus to facilitate new idea generation with the client team and creative agency |
Focus Group Discussions
| Consumer Groups to garner a range of responses |
Web-Based Focus Group Discussions
| Online Consumer Groups to ensure speed and efficiency in data collection |
Ethnographies
| EMR Sessions to systematically immerse into the consumer’s way of life, culture so that cultural phenomenon can be studied and observed from the point of view of the research subject |
Social Media Research
| Vector Insights Digital Panels (VIDP’s) that bring together ethnography and digital lifestyles to observe and understand choices in the digital era |
Mystery Shopping
| Measuring, observing and analysing the quality of customer service provided by retail outlets to help clients improve their consumer-facing offering |
Depth Interviews
| Probing into attitudes, feelings, or motives not usually tapped by the asking of standard or prepared questions. A loosely structured interview that allows freedom to explore additional data points and course correct on the spot, if necessary. |
Consumer Panels
| Using pre-recruited groups of consumers as respondents to answer specific research questions relating to product testing, idea testing, ad testing, prototype testing, concept testing and so on. |
Also…
| Shop Intercepts, Telephonic Interviews, Expert Panels and so on |