In a nutshell, we aim at studying human behavior, always aiming to reach deeper into what makes people do what they do. The research problem arrives at our doorstep dressed in different ways but we know that ultimately our task is to look beyond the garb and explore our consumer’s deepest thoughts and feelings.
Consumer Behaviour, Usage and Attitudes
| Understanding the place of a product/brand in the context and life of a consumer, reaching into what this product/brand means to her and thereby unlocking marketplace opportunities for our clients |
Market Segmentation
| Identifying and defining large markets into clear consumer segments having similar characteristics such that the client’s marketing mix can be fine-tuned to address their sensibilities |
Brand and Product Positioning
| Where is the brand? Where can it go next? Where should it go? What are all the possible positions a new brand can take? Which one is the optimal? |
Brand Name Research
| Understanding the potential of recall, recognition and memorability in a brand by using the principles of semantics |
Packaging Research
| Understanding the category, product and brand in the context of the consumer and then eliciting attention value, differentiation, intention to purchase and fit with the brand |
Communication Evaluation
| Using models of communication sciences to study the impact – both rational and emotional – of an idea or a fully finished advertisement, helping our clients develop and augment their brand and product communication. |
Product Evaluation
| Taking the client’s product into a qualitative research laboratory where consumer responses are collected meticulously and analysed rigorously, arriving at cues for further development |
New Product Development
| Helping the client identify the target audience, establish the need and then develop the context around the new product completely – Who’s the the product for, what are their needs and motivations, anxieties and concerns, preferences and challenges and how can the product be tuned to address these |
…and many others
| such as Concept/Storyline Development, Pre and Post Launch Show Evaluation, Diagnostic Studies |